Esta página también está en español.

Marketing, agencies and campaigns

QR codes in marketing

At last you can say which billboard worked.

One code per placement and per city. And at the end, a number for each one.

QR code that opens the QRlify generator
Scan it — it is a real one
The QRlify generator showing marketing use cases: campaign landing page, lead capture, A/B test, campaign portfolio, client report and one QR per placement
You pick what it is for, not between eighteen types of code.
Six uses

Six places to put it

On the billboard, in the magazine, on the flyer, at the stand. Each one with its own code and its own numbers.

01

Campaign landing page

And when the campaign ends, the same code leads to the next one.

02

Lead capture

A form behind the poster, without asking anyone to type a URL.

03

A/B test

Two codes, two destinations, two numbers. That is how you decide, not by arguing.

04

Campaign portfolio

What you have done, in a link that fits on a business card.

05

Client report

Scans by day and by placement. That is what renews the budget.

06

One QR per placement

One per city, per magazine or per billboard. And they compare to each other.

Why dynamic

The difference starts at the printer

A plain QR code

The address lives inside it

With a plain code you print the campaign and that is that: if the landing page moves, everything breaks, and you never know whether ten people scanned it or two thousand.

And you never learn how many people used it, because it does not pass through anywhere that could count.

A dynamic QR code

We keep the address for you

The code points at QRlify and QRlify points wherever you say. Change the destination whenever you like and whatever you printed still works.

And because every scan passes through here, it can be counted.

What you see the next morning

Scans by day, by device and by campaign. That is what turns "the billboard did well" into a figure you can defend in front of a client.

The day-by-day and per-campaign detail starts on the Starter plan. The scan count is on every plan.

Scans · last 14 days
5,106
Main avenue billboard · October campaign
How it is done

Four steps and it is on the billboard

You say what you do

Pick «Businesses and organisations» and then «Marketing and advertising». That is enough for us to know what to offer, so you never choose between eighteen types of code.

You pick what it is for

Landing page, leads, A/B test, portfolio, report or one per placement. Each one arrives with its field ready.

You give it your colours

Two colours and, on a paid plan, your logo in the middle. Black on white also works, and scans just as well.

You download and print it

PNG or SVG, at whatever size you need. From then on, anything that changes you change from the dashboard.

A page, not a link

All of it together, in a QCard

A QR code leads to one place. A QCard is a page of yours with several buttons: the campaign, the form, the portfolio, your WhatsApp and the case study.

You point a single code at that page and change the buttons whenever you like. November’s campaign replaces October’s without reprinting a single placement.

An agency QCard on a phone: name, description and buttons to the campaign landing, the portfolio, the contact form and WhatsApp
Questions

What marketing teams usually ask

Yes, and it is what this gets used for most. Create one code per placement and group them under the same campaign name. From the Starter plan the dashboard puts them side by side.
Yes: two codes pointing at two versions. Because every scan passes through QRlify, the comparison is direct and does not depend on anyone accepting cookies.
Yes, and that is what stops the print spend being wasted. You move the landing page and what is printed still leads where it should.
Yes. The destination is an ordinary URL, so you can add whatever parameters you use and keep measuring in your own analytics as well as ours.
Creating and downloading a static code is free and unlimited. The dynamic one — the one you can change and measure — starts on the free plan. See the plans.

The campaign ends. The placement gets reused.

No credit card. Ready in thirty seconds.

Other sectors